Many Ringling alumni have pursued careers in advertising. Now, students who are interested in entering this $400-billion-dollar industry are able to tailor their studies to this well-established but constantly changing field. While the goal of the advertiser remains the same, the technologies, channels of delivery and global marketplace promise new challenges and opportunities.
Successful advertising is a fusion of great design, business expertise and consumer psychology. You'll learn not only the formal and technical aspects of design, but also how to plan a campaign, evaluate an audience, develop a brand, and write compelling copy. In senior studio courses, you'll develop a portfolio that showcases your skills in research, idea generation, systems design, promotional packaging and interactive design.