Create design solutions using animation, graphic design, advertising, and filmmaking for all types of screens.
So, you want to know what Motion Design is? You see it everyday, but you probably didn’t know it had a name. You see it when you go to the movies, or watch TV, or surf the web, or even go shopping. It is the mysterious title sequence that sets the mood for the latest sci-fi movie. It’s the beautiful animated graphics that introduce the events for the Olympic Games. It’s the cool interface on that website that you use to make your own snowboard designs. It’s the fun, colorful interpretation of music and dance to interest you in the new iPod at the Apple store. Anywhere there is a screen, you’re probably seeing creative work called Motion Design.
It really is an awesome career. You get to work with a variety of creative people, and work on all kinds of interesting projects. It’s pretty hard to get bored because each project requires its own unique creative solutions. The one thing that’s necessary if you want to be a Motion Designer is the desire to constantly push the creative envelope by creating new and innovative visual imagery. You have to really like challenging yourself to experiment and explore new ways of communicating a concept. You’ll assume variety of roles, from a graphic designer, to a storyboard artist, to an animator, to an editor, to an art director, and having fun doing it all.
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There are things you’ll learn in the Motion Design major to help you jump-start your career and to help you reach your full potential. First, you’ll learn the language and principles of Graphic Design. You’ll learn how to develop a consistent and repeatable method for solving design problems. Then you’ll learn how to communicate your ideas effectively by creating style frames and storyboards. Of course, you’ll learn the latest technology and software like After Effects and Maya, but in Motion Design, it’s the creative intent that drives the technical capabilities. You’ll learn how to work collaboratively with other creative people with a variety of different skill sets. And the best thing is that you’ll be working on actual projects from actual clients.