On Saturday, April 16, 2016, the Ringling College National Student Advertising Competition (NSAC) Team won First Place and Best Media Plan in the District 4 competition in Orlando, FL. Ringling College’s interdisciplinary team beat out eight other schools to take the win, including Florida State University, University of South Florida, two-time National Champions, University of Miami and three-time National Champions, University of West Florida.
According to Vivian Owen, Advertising Design faculty member, "This year's NSAC team had such incredible heart and determination. They consistently pushed themselves to ensure every piece of their 'Oddly Satisfying' campaign was on strategy, on target, compelling and memorable. It didn't look like student work. It looked professional. This victory speaks volumes about the collaboration between majors."
Each year, over 150 schools across the country compete in the NSAC, sponsored by the American Advertising Federation (AAF). This year’s client was Snapple, and the case study asked students to develop an integrated campaign to increase purchase frequency.
Ringling College’s “Oddly Satisfying” campaign included TV commercials, in-store promotions, a mobile app, packaging and web designs as well as out-of-home, social media, Spotify, YouTube and experiential advertising to answer the challenge.
Congratulations to faculty advisors Allen Harrison and Vivian Owen and the amazing 2015-2016 Ringling NSAC Team:
Cindy Almonte (AD) – Account Director, Presenter
Tebello Mosenene (AD)
James Armas (AD)
Christopher Campbell (AD) – Presenter
Tyler Shea (AD) – Copy Director, Presenter
Matthew Bongiollati (GD) – Creative Director
Ben Bryant (GD) – Creative Director, Presenter
Marissa Ebanks (AD)
Jose Gayosso (AD)
Jon Nguyen (GD)
Ian Plath (GD)
Jeremy Puttkammer (MD)
Robson Tan (AD) – Presenter
Plans Book Team
Jose Lazarte (AD)
Emma Lee (AD) – Plans Book Director
Christian Lowell (AD)
Natalie Monte (AD)
Kaylynn Olmstead (AD)
The Ringling NSAC team now turns their attention to the Semifinal round, which takes place May 4-5, 2016. During this round, the field of competitors is narrowed from 16-19 teams to the top eight teams, who will compete at the National Competition in Anaheim, CA in June.
Learn more about the NSAC.