Ringling College Advertising Design students James Armas and Anastasia Belomyltseva won First Place in the 2015 Collegiate Effie Brand Challenge with their campaign “Roommate Mashup” for Target, along with a $3000 prize.
An Honorable Mention was also awarded to Ringling College Advertising Design students Tebello Mosenene and Kaylynn Olmstead for their campaign “Cracking College,” which earned them a $500 prize.
Now in its 6th year, the Collegiate Effie Awards give participants the opportunity to be briefed by a client, address real world business challenges and create marketing communications case studies. The Collegiate Effie Brand Challenge provides specific parameters to guide the students as they develop their campaigns.
This year, iconic retailer and Effie-winning brand, the Target Corporation, sponsored the Collegiate Effie Brand Challenge for the first time. Students were tasked with developing an integrated, multi-channel marketing communications campaign designed to engage back-to-college millennials, ages 18-24, with the Target Brand.
Qualifying entries were judged by industry professionals across various disciplines. After several rounds of online judging and an in-person judging session, submissions were narrowed down to a group of ten semi-finalists, which included the two Ringling teams. After a rigorous assessment by the Target brand team, the two finalist teams were selected to travel to Target’s Headquarters in Minneapolis, MN to pitch their work.
To learn more about the Collegiate Effies and this year’s challenge visit:
About Effie Worldwide
Effie Worldwide is a 501 (c)(3) nonprofit organization that stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the North America Effie, the Euro Effie, the Middle East / North Africa Effie, the Asia Pacific Effie and more than 40 national Effie programs. For more details, visit www.effie.org.