Minors
Certificates
Where creative storytelling meets brand strategy
The Branded Entertainment Certificate at Ringling College of Art and Design prepares students for careers at the intersection of storytelling, brand strategy, and content creation.
The certificate is open to degree-seeking students across all majors.
The Branded Entertainment Certificate journey
Through three sequential courses—BOAD 230 Brand Strategy, FILM 363 Brand Storytelling, and FILM 465 Business of Branded Entertainment—students gain the strategic, creative, and business skills required for the branded entertainment industry.
Students who complete the Branded Entertainment Certificate will be able to:
- Brand Strategy: Develop an understanding of brand strategy, market research, and consumer insight to inform the creation of branded content.
- Brand Storytelling: Apply storytelling principles and scriptwriting techniques to create original branded content for screen media.
- Business of Branded Entertainment: Demonstrate entrepreneurial and business skills by building a comprehensive brand business plan.
Getting Started
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