Crafting Success: Building a Design Empire, Being a Latino Entrepreneur, and Breaking Barriers
In this podcast episode, Paul Gonzalez delves into his journey as a Latino man navigating his career in design and building his design firm. Growing up in Sarasota with Puerto Rican and Ecuadorian heritage, Paul reflects on how his cultural identity influenced his path. He shares how his upbringing in a predominantly non-Latino environment shaped his sense of self and entrepreneurial drive. Paul highlights his mission to challenge stereotypes and elevate the perception of Latinos in professional spaces. By integrating his cultural values of family and community into his businesses, he aims to foster a more inclusive and representative industry.
Meet the Guest
Paul Gonzalez (he/him)
Entrepreneur, Ringling College Alum, Graphic Designer and CEO and Creative Director at Alt-Black
As the CEO and Creative Director of Alt-Black, Paul Gonzalez has embarked on a design journey that began with freelancing for some of NYC’s top advertising agencies, including R/GA, B-Reel, McCann, Red Antler, and Wondersauce. His creative flair extends beyond the boardroom; Paul is also an enthusiastic Salsa Dancer and a Co-Founder at Cucala, an NYC-based salsa academy. However, his primary mission on Earth is to deliver captivating experiences to the masses. Paul is dedicated to helping Start-Ups discover their unique voice and showcase how they are making an impact on the world.
Enhance your Curriculum with Our Discussion Guide
You can incorporate this episode into your class or workshop curriculum with this discussion guide.
Further Resources
Explore Paul’s Work:
- Alt Black: Visit Paul’s design firm to see his latest projects.
- Follow Paul on Instagram: @pauljgonzalezartist
Learn About Imposter Syndrome:
- TedTalks on Imposter Syndrome:
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