Starting a New Account

While social media is a great way to communicate with our stakeholders, it requires a good deal of planning and resources to be successful. It also requires a dedicated person (or more!) on your staff who can manage the account and is trained to generate content, post content, and respond to comments.

As such, all social media accounts representing the College must be approved by the Office of Marketing and Communications. The following process helps create a strong foundation for a social media presence that meets institutional and audience goals and needs and strengthens the College’s reputation and brand.