The City of Sarasota has officially designated December 1 as Public Art in Motion Day, celebrating the exceptional work of Ringling College of Art and Design’s Department of Motion Design students. The honor comes after 12 Ringling students debuted animations projected onto downtown Sarasota’s Palm Avenue parking garage exterior at the November 7 Fresh Fridays event.
“Not only was this a spectacular event, it was also an excellent educational experience for these Motion Design students,” said Ed Cheetham, head of the Department of Motion Design. “Designing animated content for such a large scale requires them to think differently about how to present their work to an audience that is looking up at a five-story screen.”
The students from Dante Rinaldi’s projection mapping class first designed their work using a 3D model of the building’s architecture, including the distinctive “sails” that served as a canvas for the projections. They also had to figure out the best projector location, choose the right lens, and even locate an appropriate power supply. Barco, Inc., Nexmark Media, and LightMural assisted on the project.
“Projection mapping is such a complex and collaborative art form,” added Cheetham, “and the City of Sarasota was the perfect partner, and the Palm Avenue parking garage provided a perfect canvas.”
The proclamation, signed by Mayor Debbie Trice, reads, in part, “…this project stands as a shining example of partnership between the City, educational institutions, private industry, and community organizations, advancing Sarasota’s identity as a city that celebrates creativity, technology, and public art.”
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