Rookies article by Graphic Design student Ivy Jenkins

Graphic Design student Ivy Jenkins ’26 shared the story and motivation behind her concept for The Salty Sardine with The Rookies. The project is a fully realized business identity born out of an assignment for her Design and Typography I class. The business, a food truck serving sardine products, was envisioned as a family business with the motto, “Eat Good, Stay Salty.” The project included branded merch, a colorful truck design, logos, social media marketing assets, and more. Read more about the project and see The Salty Sardine designs in the Rookies article.  

Jenkins also was named Runner-Up in Graphic Design for Rookie of the Year. Read more about the Rookie of the Year awards.