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Communication Strategies

Need help with a project or event?
We're here!

This is what WE do: 

  • Digital Marketing
  • Institutional Campaigns & Messaging
  • Institutional Branding
  • Copywriting
  • Marketing & Advertising
  • Web Development and Management
  • Motion Graphics/Digital Design
  • Event Filming & Photography
  • Video & Closed Captioning 
  • Social Media Strategies & Campaigns 
  • Digital Signage on Campus 
  • Faculty & Staff Newsletter
  • Faculty Digital Asset Support
  • Presentation Design
 
Press & Media (Contracted Services)
  • Press Releases
  • Interviews
  • Press for Events
  • Event & Media Coverage 
 
Primary Audience
Prospective Students/Parents
 
Secondary Audience
Current Students/Faculty/Staff
Board of Trustees
 
Tertiary Audience
Community/Donors
 
 

Here is what YOU do: 

1. Request project or event support. 
Submit a ticket outlining all of your communications needs to get your request in the queue: http://www.ringling.edu/request
*For print design and collateral, contact the Design Center. 
 
2. Talk strategy with us.
Once you submit your request, we’ll be in touch to discuss how we can help provide what you need and the best combination of our services for your project and to meet your deadlines.  
 
3. Let’s Go!
Now that we’re all on the same page, our project manager will begin to coordinate all the pieces and we can start rolling out your project together!  
 
Still have questions? Email us at communications@ringling.edu.
Contact Us

We’re happy to answer any questions you may have, just send us an email at the addresses below.

Admissions Questions
(applying, portfolio, transfers, deadlines, events)
admissions@ringling.edu

General Questions
info@ringling.edu

Media Inquiries
(contact, releases, news)

Accessibility Inquiries
communications@ringling.edu

Ringling College of Art + Design

2700 N. Tamiami Trail
Sarasota, FL 34234-5895
info@ringling.edu
Phone:(941)351-5100

Office Hours:
M-F 8:30 am – 4:30 pm EST

Ringling College Logos

The Ringling College logo is the cornerstone of our visual identity and must be included on all collateral and digital marketing pieces. Below find a sampling of our logos. You can save these to your computer to use as needed.  

Policies

Ringling College Social Media Sharing Policy
Anything posted on official Ringling College social media sites–by the administrator or followers–should be in good taste and appropriate for all audiences. Photos, comments, videos and stories shared on social media by users may be reused by Ringling College on other platforms. Ringling College reserves the right to hide or delete comments that are deemed by the page administrators as inappropriate. These comments include but are not limited to political endorsements or banter; outside links; mudslinging or defamation; off-topic messages, advertisements and promotions of any sort; or SPAM.  For Ringling College students, faculty, and staff, our Responsible Use of Electronic Communications Policy also supports this.

Email communications@ringling.edu with any questions.

Social Media Policy on Civil Discourse
Free expression is central to Ringling College’s mission and, more broadly, to an arts education. Active, open, civil debate is essential to the exploration of new ways of seeing and thinking on our campus. We believe Ringling College is enriched and made stronger by engaging with a wide variety of worldviews, opinions, and ideas, including voices that are often in the minority.

We maintain a policy that prohibits profane, threatening discussion or commentary that insults or attacks an individual or group by name or other clearly identifying characteristics. We will also filter out spam and any content that is obvious advertising.  Our policy will be to “hide,” such content, making it visible only to the person who posted it and their online supporters. In cases where the commentary is deemed egregiously inappropriate, we will delete the content. In addition, we uphold the Terms of Service standards administered by Facebook, which encourages all users to utilize the “Report” links for abusive content at http://www.facebook.com/legal/terms.

Our motivation is to support free expression and stimulate robust discussion while discouraging misuse of our social media networks. 

User Privacy Policy
You participate in Ringling College’s social media accounts at your own risk, taking personal responsibility for your comments, your user name, and any information provided. Please do not post personal information such as phone numbers and addresses. Comments advocating illegal activity or violating copyrights or trademarks are prohibited. Comments expressed on Ringling College’s social media accounts do not reflect the opinions or position of Ringling College or its administrators and employees. 

Terms of Use

While Ringling College has its own policies related to social media, each platform has its own rules and policies, and page administrators should be aware of and abide by them.

Facebook
Rights and Responsibilities
Copyright
Privacy
Developers

Twitter
Twitter Rules
Privacy

YouTube
Community Guidelines
Copyright
Ad Policies
Privacy

LinkedIn
User Agreement
Privacy
Copyright Policy

Instagram
Policy Information
Privacy
Terms of use

Pinterest
Terms and Privacy
Copyright and Trademark

Snapchat
Terms of use

Ringling College Social Media Account Managers

Faculty and staff managing official Ringling College social media accounts are encouraged to review the guidelines and best practices below. All Ringling College social media accounts must comply with College branding and guidelines. Departments that wish to start an official Ringling College social media account please fill out our request form

Questions? Please contact communications@ringling.edu.

 

Getting Started

Do I need a social media account?
First consider your goals and then your target audience. If your target audience is one that uses social media as a main form of communication and your goal is to inform and engage with them then social media is probably right for you.  Social media is a commitment you have to be ready to maintain. People will stop following, listening, and engaging if you are not consistent. Have a goal to post/tweet at least 3-4 times per week. To develop your engagement with your audience you should monitor the conversations daily, or every other day at minimum.

Consider these questions to decide if creating a unique social media account will help achieve your goals:

  • Is your purpose broader than promoting one event or publicizing one piece of information?
  • Do you want to participate in a conversation where you interact with people on a regular basis?
     

If you answered NO to either questionit will probably be most beneficial to promote your news through main Ringling College social media accounts.

If you answered YES to either question then you should consider having social media accounts for your department.
 

Audience & Platforms
Before you begin with social media you should consider your audience.  Who they are will determine what social media platforms you’ll want to use. The Office of Communications can help you determine the best platforms to use for your goals. You’ll want to choose only a couple platforms and do them well.  If you try to maintain too many it’s likely you won’t have enough time to do monitor them all and one or more accounts will suffer. It’s better to have fewer up-to-date accounts than many accounts that haven’t had activity or engagement for long periods of time.

There are many options to choose from, each offering varying ways to share content and engage followers. For example, Facebook offers the opportunity to engage more deeply with followers and is conducive to sharing longer copy and photo albums, while Twitter offers a chance to share short, in-the-moment news and single photos. Instagram is best if you have a desire to share compelling photos or visuals but don’t want to get into too much copy or conversation.

Gen Z’ers (born after 1995) usually prefer to use Instagram and Snapchat, but one recent study says that 88% of them still get their news from Facebook, which means that they may not engage with you via Facebook, but they are still seeing your posts and it’s an effective way to get information to them.  Think of it as their carefully curated news channel – they go there, get the news, and move on.

If you need help determining your audience, goals, or platform(s), the Office of Communications can help – please contact communications@ringling.edu.

 

Setting Up Your Account(s)

Once you’ve determined that having a unique social media presence will help achieve your Department’s goals and you know which platforms you will use, the next step is to set up your account(s).

Naming Conventions
Naming your page or choosing your handle (your social media name) is the first step. Even in social media we strive for consistent Ringling College branding, that’s why the naming of your accounts and your handle is so important.  Please contact communications@ringling.edu before naming your accounts so that we can advise you on the official naming conventions that are being used by Ringling College for social media.

  • On Facebook specifically, be sure to set up your account as a business page rather than personal page so that your followers can “Like” and “Follow” you, rather than “Friend” you. You may also choose between a Page and a Group.  For departments that want their presence to be more of a community and have member discussions vs. 1-1 interactions, you may want to set up a Facebook Group instead of a Page. Pages are ideal for two-way communication: from you to your members and from your members to you (if you allow it), but not so much between members. Pages are good for companies and organizations who want to make announcements or give news to large groups of people.  We can help you determine which is right for you if you’re unsure.  More info
     

Follow Other Ringling College Accounts
Once your account is set up, be sure to like and follow Ringling College’s main social accounts (and other Ringling department accounts, if they are of interest) so you see what they are posting and have the opportunity to share their posts with your audience. Also, if you have a news-worthy or important post, we can share it on the main Ringling College accounts or our followers can also see it. Please email us to request this; be sure to send a link to your post in the email.
 

Spread the Word
Spread the word about your platforms. Let the people you want to reach know about your new social media accounts by placing the platform icon and your username on your printed materials, websites, etc.

 

Content for Posts/Tweets

What makes a post or tweet a good one? That depends on your audience. For example, if your audience is prospective students, we know that Gen Z’ers are very visual, so try to post photos or short videos whenever possible and keep copy brief.

Facebook
Most people use Facebook as their daily news feed so this is a great place to share what’s happening in your department.  There may not be much engagement or conversation, especially by Gen Z’ers, so use it more as an awareness tool.  Guest lecturers, events, industry news, student/department awards, and student work are all great things to post about that may be interesting to your audience.  Another nice touch is adding an explanation or artist credit when adding a new photo, video, album, or cover photo.

Twitter
Tweets are limited to 280 characters. Keep in mind that hashtags count as characters too, so getting all the info to fit into the allotted space requirement will be difficult at times. Try to work the hashtag into your conversation so that it doesn’t just make more characters at the end. You should also use the handle for any company or individual that you mention if you know it. This will help to increase your reach (the number of people that see your post/tweet). Here’s an example: “Students from #RinglingCollege won a @TelevisionAcad Emmy for their work on The Wishgranter. #RinglingWins”.

Emoticons are very trendy right now so if you have enough character space you could include one or more, if appropriate.

Instagram
Instagram is primarily about sharing photos and visuals, although it does have the capability to also share short videos as well. Unlike twitter there is no character limit, but it’s best to keep the copy short and descriptive since most people are there to see photos. This is another great platform for which to use hashtags and to mention businesses or individuals by username.

Other Social Accounts (Snapchat, Vimeo, YouTube, Tumblr, etc.)
We can help you determine if one of these other social platforms might be a good option for your department.

 

Hashtags

Hashtags are a way of tagging or marking a conversation about particular subjects so that others can easily see or find it. Please see the Ringling College Hashtag Library for a list of official hashtags that Ringling College is currently using for promotional purposes. You may want to use one if it pertains to your post/tweet or you want a specific audience to see it. Using the official hashtags promotes engagement and helps to build excitement and awareness for our brand. 

More Hashtag Resources: http://www.socialmediatoday.com/social-business/should-you-use-hashtags-facebook-heres-what-research-says

 


Best Practices

Be active.
Regularly monitor your account and share updates – ideally several times a week.

Join the conversation.
While it’s important to share your department’s news and events, it’s also valuable to discuss broader topics that are of interest to your audience. Don’t just make it all one-sided, post some things that are not about you but important to your audience such as sharing industry specific information or articles they may like.

Grow your audience.
Be sure to promote your accounts on any marketing or communications pieces you develop. Following the @ringlingcollege accounts and commenting or responding can also help you reach more people since those accounts have a larger audience base and will help you gain awareness.

Be timely.
Participate in the conversations as they happen, and share current and relevant news. If you are sharing something that’s not very timely, let your followers know that – for example, “Great article from Thursday’s Herald Tribune…”

Follow copyright laws.
Always attribute work to its author/source, providing links when possible, and ensure you have proper permissions to post photos and videos.

Be respectful.
Strive for accuracy, professionalism and respectfulness at all times on social media.  Remember, you are a representative of Ringling College. Do not engage in arguments on sites and always share accurate information to avoid public confusion.

Remember it’s a National Audience.
Social media content can instantly reach a national audience very quickly. Remember that anything shared within social media, even within a closed network, is not private. It can be shared, stored and spread globally. A good rule to remember is to not post anything that you would not post on the front page of a newspaper or broadcast on TV.  When in doubt, stay away from  topics such as religion, politics, etc.  

Be a Good Listener.
Be sure to listen to social media conversations to have a current understanding of what is relevant and of interest to your audience and community. Sharing relevant information about what is trending in your industry enhances your department’s credibility by informing community members.

Monitoring Comments and When to Report Them.
A social media site without comments isn’t very social. Our motivation is to support free expression and stimulate robust discussion while discouraging misuse of our social media networks. Be prepared to accept and respond to comments. We must respect freedom of speech and not violate First Amendment laws, so posts should not be hidden or removed unless they violate our Social Media Policy on Civil Discourse.  You may respond to negative posts or misinformation respectfully, with correct information, or take a conversation “offline” by responding directly to the poster’s account, rather than using the open forum. Often, these actions will result in the poster voluntarily removing the post or making a correction statement. If you have concerns or questions about comments, or if you see a post that you think requires or would benefit from an official Ringling College response, please contact communications@ringling.edu.  If you see what appears to be a threat and have any concern about safety, please contact Public Safety first, then Communications Office.

 

Join in conversations with us by using one of our official Ringling College hashtags:

#RinglingCollegeGeneral usage
#RinglingBoundProspective and accepted students
#Ringling2022Incoming class of 2022
#RinglingReasonsUse with current Creativity. It Matters. campaign to support the 88 reasons why Ringling/Creativity matters.
#CreativityItMattersUse with current Creativity. It Matters. campaign to support the 88 reasons why Ringling/Creativity matters.
#CreativityMattersFor donor use with specific campaigns.
#GameOnRinglingAvant-Garde 2019
#RinglingScholarsTrustee Scholar Awards
#RinglingWinsUse with any Ringling College awards/kudos, student or alumni successes, etc.
#RinglingTalentUsed to showcase job openings on College Central, highlight job offers, and promote workshops, visiting artists, and recruiters.
#RinglingAlumniUse when mentioning Ringling alumni
#RinglingGradsUsed for and only at Commencement
#RCADgalleriesRingling College galleries promotions, exhibitions, etc.
#BestofRinglingBest of Ringling annual ceremony and exhibitions
#RinglingStudioLabsNews and events for Ringling College Studio Labs
#RinglingPreCollegeRingling College PreCollege program

Get Started

A Campus Designed for Creatives

Interlibrary Loan

Attention: Due to ongoing closures from our partner libraries as a result of the COVID-19 pandemic, we will be unable to fill most book or book chapter interlibrary loan requests. We will continue to do our best to process article requests in a timely manner depending on availability.

  • Loan Request
  • Magazine/Article Request

Staff

Director of Library Services

941-359-7582

Kristina Keogh

Digital Curation and Special Collections Librarian

941-359-7583

Janelle Rebel

Technical Services Librarian   

941-359-7586

Janet Thomas

Instructional Design Librarian

941-309-0038

Claire Powell

Instructional Design Librarian

941-359-7671

Kayla Morrell

Archivist

941-309-4055

Alexandra Vargas-Fournier

Library Technician III (Cataloging and Metadata Assistant)   

941-359-7631

Lisa Martinez

Library Technician II (Periodicals and Interlibrary Loan)

 

Vacant

Library Technician III (Circulation Manager)  

941-359-7587

Tim DeForest

Library Technician III (Acquisitions Manager/Office Support)  

941-359-7584

Yolanda Coleman

Library Technician II (Circulation Assistant)  

941-359-7587

Sean Farrell

Circulation Assistant

 

Vacant

Circulation Assistant

 

Christina Song

Circulation Assistant Arianna Westerfield

Borrowing

Patron Type # of Items Type of Material Borrowing Time
Student 40 Books 3 weeks
CDs and CD-ROMs 3 days
DVDs and Blu-Ray 3 days
Magazines (unbound) 3 day
Magazines/Annuals (bound) 5 days
Videogames* 7 days
Faculty and Staff 40 Books 6 weeks
CDs and CD-ROMs 3 days
DVDs and Blu-Ray 7 days
Magazines (unbound) 3 day
Magazines/Annuals (bound) 5 days
Videogames* 7 days
Trustee, Alumni, Cross College Alliance, and  15 Books 3 weeks
Ringling College LibraryAssociation Members CDs and CD-ROMs 3 days
DVDs and Blu-Ray 3 days
Magazines (unbound) 3 day
Magazines/Annuals (bound) 5 days
Videogames* N/A
PreCollege 5 Books 3 weeks
CDs and CD-ROMs 3 days
DVDs and Blu-Ray 3 days
Magazines (unbound) 3 day
Magazines/Annuals (bound) 5 days
Videogames* N/A
Local Teacher 15 Books 3 weeks
CDs and CD-ROMs 3 days
DVDs and Blu-Ray 3 days
Magazines (unbound) 3 day
Magazines/Annuals (bound) 5 days
Videogames* N/A
Chartwell’s and Follett employees located at Ringling 15 Books 3 weeks
CDs and CD-ROMs 3 days
DVDs and Blu-Ray 3 days
Magazines (unbound) 3 day
Magazines/Annuals (bound) 5 days
Videogames* N/A
*The video game collection supports the research and teaching of the Game Art & Design program. Video games may not be checked out by Alumni, Ringling College Library Association members or Family members.

Spaces

The Alfred R. Goldstein Library features a wide variety of quiet, group study, and work process spaces. Looking for a quiet study area? Make your way up to the 3rd floor to look for a book in the Research Collection or peruse the new art magazines while relaxing in comfortable seating. When the weather is nice, you can take your coffee from Roberta’s Café on the first floor to one of the four terraces to work outside and enjoy the sights and sounds of nature. Looking for meeting space to get together with a group? Check out the group study rooms, which are available on all three floors of the Goldstein Library. The 10 group study rooms are available to students on a first-come first served basis, or available for booking by Ringling College faculty and staff for group and class meetings.

Library Hours

The library remains closed to all non-Ringling College visitors, including the general public and alumni, until further notice.

Library Services Hours (when classes are in session):

Monday -Thursday: 8 AM – 11 PM
Friday: 8 AM – 7 PM
Saturday: 12 PM – 6 PM
Sunday: 10 AM – 11 PM

Holidays and Breaks:
The Library is closed on holidays, as designated by the institution, and typically operates on a Monday through Friday, 9 AM to 4 PM schedule during breaks.

Ringling College ID Access Only

Please note a Ringling College ID is required for access.

Hours for the Brizdle-Schoenberg Special Collections Center:

By appointment only from Monday – Friday 9:30 AM – 4:30 PM, no drop-ins. Closed Saturday and Sunday. Contact specialcollections@c.ringling.edu to schedule an appointment.

Visit Us

Ringling College of Art + Design
Alfred R. Goldstein Library
2700 N. Tamiami Trail
Sarasota, FL 34234-5895

Download a campus map

Suggest a Purchase: Library Acquisitions Request

We welcome recommendations for new library materials from the Ringling College community. Librarians will consider all requests bearing in mind their appropriateness for the collections and the current budget.
(*=Required Field)

Ask Us

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Text us: 941-208-4542
Email us: research@ringling.edu
Call us: (941) 359-7587

Schedule a research consultation

Schedule an appointment with one of our librarians or a research consultant.